20 Rihanna unveils her label Fenty in a campaign and announces launch date FASHION 20 May 2019 Share this article Facebook icon Twitter icon On May 10, LVMH announced the launch of Fenty, a new luxury label by Rihanna. Discover the first video campaign as well as the release dates of the first collection in France. By The editorial team . Read more 11 BEAUTY What does Rihanna have in store for us with Fenty Beauty? 11 September