Since her first album, 2015’s World Vision, Genesis has become the “generation Y Madonna”: she was the face of the autumn-2016 Calvin Klein campaign, appeared next to M.I.A. in a film for Mercedes- Benz. Sex sells, especially when it’s done with such acuity and intelligence. The provocative young Canadian rapper plays with every ounce of her sensuality in a rap style that is charactized by its throbbing flow and raw lyrics.
